Women in Business Luncheon

Inspired by Dayia Shurtleff, iFit
June 10, 2026

Event Description

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The 2026 Women in Business Inspired Series is a yearlong luncheon experience, powered by the Cache Valley Chamber, designed to spark inspiration and momentum for women professionals. Through engaging presentations from Utah’s leading women, meaningful peer connections, and curated networking over catered lunches, participants gain fresh perspective, renewed confidence, and motivation to think bigger about what is possible in their careers, leadership, and lives.

We will be inspired by Dayia Shurtleff, with iFit, a data enthusiast who loves finding new strategic ways to improve business success.

Sponsors

Cache Valley Chamber

Workshop Agenda:

11:30am Lunch & Networking

11:50am Welcome & Presentation

12:45 Raffle Drawings & Wrap Up

1pm End

Raffle Prizes

Donated by Allstate Insurance, Style with Jaimi and Utah Public Radio.

Raffle prizes for each luncheon are generously donated by local organizations and individuals and all attendees receive a complimentary raffle ticket. Buy additional raffle tickets for your chance to take home a prize. 100% of ticket sales fund scholarships for local women.

About the presenter

Dayia Shurtleff
Director of Global Channel Marketing at iFIT

Dayia Shurtleff is a distinguished marketing executive and a pivotal leader at iFIT, where she serves as the Director of Global Channel Marketing. With a career defined by a "Bias for Action," Dayia oversees the strategic integration of iFIT’s fitness content across global distribution networks. She is instrumental in driving the brand's international growth, focusing on optimizing both Direct-to-Consumer (DTC) and wholesale e-commerce platforms. Her leadership ensures that the company’s mission of health and wellness resonates effectively across diverse global markets while consistently improving the customer experience and brand perception.

Beyond her strategic contributions, Dayia is a celebrated figure within the iFIT community for her commitment to professional development and workplace culture. As a prominent Hispanic woman in leadership, she has been recognized through the iFIT Exemplar Program, receiving one of the highest numbers of nominations among women at the company. Driven by the philosophy of being "In Service of the Athlete," she prioritizes the member journey and mentors her teams to maintain a high standard of excellence, embodying iFIT's core values of integrity and continuous improvement.

Upcoming Workshops*:

July 8: Cache Valley Chamber Woman of the Year, Kathleen Alder

August 12: Kathryn Beus, CV Bank + Cache County Council
September 9: Dr. Chelsea Shields, Brandthropologie Agency

*Subject to change.

2026 WIB Inspired Series overview

About Women In Business

Women In Business (WIB) is a program of the Cache Valley Chamber which elevates professional women with knowledge, connections and resources needed to navigate challenges and achieve success in the workplace. Monthly luncheons and fundraising efforts are overseen by a committee of volunteers who are passionate about supporting women through quality professional development, networking, and scholarships.